ChatGPT Ads: advertising in ChatGPT

ChatGPT Ads are ads that appear below a ChatGPT answer. An ad shows the advertiser’s name and logo, a headline, a description, an image and a link to your landing page. The ads are separate from the answer itself.

Yes. OpenAI expanded ChatGPT Ads to Europe in August 2026. Belgium, the Netherlands, France, Germany, Spain and Luxembourg are on the list of countries where companies can open their own account in OpenAI’s Ads Manager. The company that advertises and is billed must be based in one of those countries.

The ads are shown to users of the free version and of the Go plan. Users with a Plus, Pro or Business plan and minors do not see ads.

You do not work with exact keywords as in Google Ads. In so-called context hints you describe in which conversations and for which needs your offer is relevant. ChatGPT selects the ad based on the context and intent of the conversation, the content of your ad and your landing page. Relevance counts in the auction, not just your bid.

You can pay per view or per click, or optimise for conversions. You set your own budget and maximum bid. The channel is new and prices are still evolving, which is why we start with a test budget and build on what works.

With Google Ads you bid on keywords and appear in the search results. With ChatGPT Ads you appear in a conversation, based on the context of the question. The two channels complement each other: if your Google Ads campaigns perform well, your landing pages and conversion tracking are already in place to test ChatGPT Ads.

With GEO (Generative Engine Optimization) you make sure ChatGPT mentions your company in the answer itself, without paying for it. With ChatGPT Ads you buy an ad placement below the answer. We recommend combining both.

We open and configure your account in OpenAI’s Ads Manager and decide together in which conversations you want to be present.

Then we write the ads, make sure your landing page matches the visitor’s question and set up conversion tracking.

We start small, compare the results with your other channels and scale what pays off. We go through the numbers with you in a meeting, in person or online.

Our office is in Heusden-Zolder, Belgium, but our clients are everywhere. We work for companies across Belgium and also support clients in the Netherlands, France, Spain, Germany and Luxembourg. We can meet at our office, at yours or online.