Performance marketing agency: online marketing you can measure
What is performance marketing?
In performance marketing, only one question matters: what does it deliver? Every campaign is measurable and adjusted based on results such as enquiries, sales or revenue. No marketing on gut feeling, but decisions based on numbers.
Why choose performance marketing?
Because you know at any moment what your marketing costs and what it brings in. Your budget goes to the channels and campaigns that perform. What does not work, we adjust or stop. That way your return grows along with your investment.
How do we approach performance marketing?
We start with a free audit of your current campaigns and agree together on what a lead or a sale may cost.
Then we make sure the measurement is right, because without reliable numbers you cannot steer. We set up campaigns in the channels where your customers are, such as Google Ads, Microsoft Ads and Meta Ads, and we advise on the pages visitors land on.
We connect your leads to your CRM so your team can follow up quickly. And we go through the results with you in a meeting, in person or online, so we decide on the next step together.
Which channels do you use?
We work with Google Ads and Microsoft Ads for search advertising, Meta Ads for Facebook and Instagram, ChatGPT Ads, GEO for visibility in AI search engines and marketing automation for follow-up. The mix we choose depends on your audience and your goals.
What is the difference between an online marketing agency and a performance marketing agency?
An online marketing agency helps you become visible online. A performance marketing agency goes one step further and holds itself to measurable results, such as the number of leads, the cost per lead or the revenue from advertising. Thys Communicatie does both: we build your brand and we steer on numbers.
What does Google Premier Partner mean?
Google Premier Partner is the highest status in the Google Partners programme. Each year Google awards it to the top 3% of participating agencies per country. Thys Communicatie is a Google Premier Partner.
What does performance marketing cost?
That depends on your goals, the number of channels and your advertising budget. What we can already tell you: our average cost per click in Google Ads Search is up to 4x lower than in benchmark studies.
Request a free audit and you will receive a tailored proposal.
How do you measure results?
We set up correct conversion tracking for every channel and compare the numbers side by side. Where possible, we link advertising data to the leads in your CRM. That way you see which campaigns bring in customers and not just clicks. We go through the results with you in a meeting, in person or online.
Where is Thys Communicatie active?
Our office is in Heusden-Zolder, Belgium, but our clients are everywhere. We work for companies across Belgium and also support clients in the Netherlands, France, Spain, Germany and Luxembourg. We can meet at our office, at yours or online.
Ready to work out a plan together?

