LinkedIn Ads agency: B2B advertising on LinkedIn

LinkedIn Ads is the advertising platform of LinkedIn, the world’s largest professional network. Your ad appears in the feed or in the inbox of exactly the professionals you want to reach. That makes LinkedIn the go-to channel for B2B marketing.

Because nowhere else can you reach business decision-makers this precisely. You select by job title, industry, company size, seniority or even a list of companies you want to win. So your message reaches the people who help decide on the purchase, not a broad audience that has no use for it.

We start with a free audit of your ad account, or of your market if you are not advertising on LinkedIn yet.

Then we define your ideal customer together and translate that into a LinkedIn audience. Our team creates the images, videos and copy, and we choose the format that fits your goal. We install the LinkedIn Insight Tag, so you know which ad leads to an enquiry.

We test different variants, adjust based on results and go through the numbers with you in a meeting, in person or online.

The best known are sponsored posts in the feed, with an image, a video, a carousel or a document. You can also send sponsored messages to the inbox and use Lead Gen Forms: forms that LinkedIn pre-fills with profile data, so someone can send an enquiry in two clicks.

You set your own budget. A click on LinkedIn usually costs more than on Facebook or Instagram, but you reach exactly the people who help decide. So it comes down to sharp targeting and a strong message, so every euro reaches the right person.

Request a free audit and you will receive a proposal tailored to your goals.

Mainly companies that sell to other companies, with a product or service that involves a longer decision. Think of software, industry, business services, training and recruitment. If you sell to consumers, Meta Ads and Google Ads are usually the better choice.

On Facebook and Instagram you reach people based on their interests and behaviour, at a lower cost per click. On LinkedIn you reach people based on their job and their company. That makes LinkedIn more precise for B2B. We often combine the two: LinkedIn to find the right decision-makers, Meta to reach them again afterwards.

We connect your Lead Gen Forms to your CRM or mailbox, so every new lead reaches your team right away. Want to prospect actively on LinkedIn as well? Then we combine your campaigns with our LinkedIn automation.

Our office is in Heusden-Zolder, Belgium, but our clients are everywhere. We work for companies across Belgium and also support clients in the Netherlands, France, Spain, Germany and Luxembourg. We can meet at our office, at yours or online.