Google Ads agency and Google Premier Partner
Which campaign types do you manage in Google Ads?
Search campaigns in the search results, Shopping for webshops, Performance Max, YouTube, Display, Demand Gen and remarketing. For each goal we choose the mix that delivers the most and start where you see results fastest, usually with Search.
What is Performance Max and is it right for me?
Performance Max is a campaign type that advertises on Search, Shopping, YouTube, Display, Gmail and Maps with a single campaign. Google finds the best placement itself, based on your goals. It works well when your conversion tracking is in order and you have enough data. We look together at whether it fits your situation.
How does Google Shopping work for my webshop?
With Shopping your products appear at the top of Google with an image, price and name. To do that, we connect your product feed to Google Ads through Google Merchant Center. We optimise the feed and the campaigns so your budget goes to the products that sell.
Why is conversion tracking so important?
Without correct measurement you do not know which click leads to an enquiry or a sale, and Google cannot bid smartly. We set up conversion tracking through Google Tag Manager and Google Analytics 4, so every euro is measurable.
What does Google Premier Partner mean?
It is the highest recognition Google gives an agency. Each year only the top 3% of agencies per country receive this status. Thys Communicatie is one of them.
For you that means certified specialists and a direct line to Google.
What does advertising on Google Ads cost?
You pay per click and set your own budget. What a click costs depends on your sector, your keywords and above all on how well your campaigns are built. That is where we make the difference: our average cost per click in Google Ads Search is up to 4x lower than in benchmark studies.
Want to know what that means for your company? Request a free audit and you will receive a tailored proposal.
Do you also advertise on Bing and Yahoo?
Yes. With Microsoft Ads you also appear in the search results of Bing, Yahoo and the other sites in the Microsoft network. Competition there is often lower and a click cheaper. A nice addition to Google Ads.
Where is Thys Communicatie active?
Our office is in Heusden-Zolder, Belgium, but our clients are everywhere. We work for companies across Belgium and also support clients in the Netherlands, France, Spain, Germany and Luxembourg. We can meet at our office, at yours or online.





Thys Communicatie is a Google Premier Partner. Each year Google awards this status to the top 3% of participating agencies per country. As a Premier Partner we strictly follow Google’s quality standards. Read more here about tips for working with third parties.